Affiliate Marketing Strategy: Participating In Banner Exchanges

Business owners who want to take advantage of Internet marketing strategies such as banner ads but are on a limited budget may find banner exchanges to be quite useful. The ideal use of banner ads would include placing your banner ad on a website which receives a great deal of traffic and attracts an audience who will likely be interested in your products or services. Additionally, this website should not directly compete for your business. This scenario may be difficult to find and even when a business owner is able to find this type of situation, purchasing advertisement space may be expensive especially if it is a highly competitive niche. These business owners may find banner exchanges to be an affordable alternative.

The most appealing factor of banner ad exchanges is the cost effectiveness of these situations. Most banner ad exchange groups are free to participants. Unlike placing a banner ad independently, there is no financial cost for the appearance of the banner ad on another website but the business owner does have an obligation to fulfill. Most banner ad exchanges will find another website to post your advertisement without charging a fee but they will require you to post at least one banner ad, and sometimes more, on your website in exchange for having your banner ad displayed on another website. Many banner ad exchanges will work to attempt to match your banner ad to a relevant website but this is not always possible and your banner ad may wind up on a website which is not relevant to your products or services. This will likely mean that the banner ads will generate very little interest in your products and services. Similarly the advertisements you are asked to post may not complement your website well. You will likely have the opportunity to reject advertisements in particular categories you find to be offensive but will have little control beyond that to moderate the banner ads on your website.

Another very affordable option for placing your banner ads on the Internet may include starting an affiliate marketing campaign. This is an Internet marketing campaign in which website owners, or affiliates, post your banner ad on their website and attempt to promote your products and services for you. The banner ads typically include graphics and text which entice Internet users to click through the ad to your website and also include embedded code which provides you with feedback detailing which affiliates generated the website traffic. This information is necessary because affiliates are typically not paid unless they achieve a desired result such as enticing Internet users to click through the banner ad or make a purchase. The affiliates are typically compensated either on a cost per click basis or a cost per sale basis. Cost per click means the affiliate receives a predetermined amount of money each time a user clicks on the ad. Cost per sale means the affiliate receives either a flat fee or a percentage of the sale for each sale generated by the affiliate. Affiliates may also be paid on a cost per lead basis which means they are compensated when a user performs a specific action such as registering with a website or filling out a survey. Most people favor affiliate programs because it is a cost effective way to place your banner ads online and because they only have to pay affiliates who are successful.

Good Luck
Dr. Ande
Author of, 65 Tips for Affiliate Marketing Success
Host of, Marketing Radio with Dr. Ande

Affiliate Marketing the Back End

Within affiliate marketing, everyone involved in the program will benefit.  Each time the affiliate refers a visitor to the website of the merchant, he will earn income.  On the other end, the merchant will produce sales without spending a lot of money for advertising and promotion.

With the goal being to earn more income, both the affiliate and the merchant should be considering the practice of back end selling in their business.  Back selling is a great and well known support for affiliate marketing, as it can greatly comment the income that is produced from affiliate marketing.

Back end selling is the selling that’s conducted after the initial sale.  When a visitor becomes a paying customer for a product, another product can then be advertised and sold to the exact same customer, with the second product being called the back end product. Now, the customer will already be acquainted with the merchant or affiliate, meaning that is already a level of trust between them.  Therefore, selling the back end product may actually be easier than the initial sale.

For many years, back end selling has helped boost sales for both online businesses and land bound companies.  If the customer is happy with the initial product that was purchased, he’ll logically assume that the online company is offering quality products and will come back again.

The normal technique with back end selling is to make the customer aware of other products, as these products can cater to other needs that the customer may have.  When the customer becomes aware of the second or back end products, he will look into it and may make a purchase.  The technique of back end selling has been both known and proven to be very powerful in augmenting the income of many companies.  Therefore, back end selling has made hundreds of online companies flourish and expand.

If you use it correctly, it can work very well with affiliate marketing. Affiliate marketing will attract many new customers and lead to the initial sale, while back end selling will build loyalty among the buyers.  To put it in other terms, back end selling is a major ingredient in creating a winning formula in affiliate marketing.

Each and every affiliate should look into the financial promise of back end selling when it’s coupled with affiliate marketing.  The two of these can make the affiliate earn an amazing amount of income.

Here’s to prosperous marketing in 2012,
Dr. Ande
Author of, 65 Tips for Affiliate Marketing Success
Host of, Marketing Radio with Dr. Ande

How To Become A Super Affiliate In Web Hosting Niche Markets

Over the past years, web hosting has grown bigger than it used to be. With more companies getting into this business and finding the many benefits it can give them, the demand for web hosting has never been higher. These seem to be the trend of today.

If you think about it, everyone who needs a website needs a web hosting company to host it for them. As of now, there is really no leading hosting industry so most people choose hosts based from recommendations. This means, above all things, people usually choose their hosting based on word of mouth from someone that has already availed the use of a particular web hosting services.

So the creative affiliate marketer goes to work. First by choosing a specific niche to target. And with so many hosting services offering affiliate programs, it’s just about finding the one you think will work best for you. Think of the product you will be promoting then seek out your niche. Guide them to a site and see if they are catering to the same things as you are.

When you have been with one host for quite some time and seem not to be making much despite all your effort, leave that one and look for another. There is no use in trying to stick to one when you would be before off in another one. Things will only have to get better from there because you already have been in worst situations.

Note: If you are quite happy and satisfied with your web host, try to see if they are offering an affiliate program you can participate on. Instead of you paying them, why not make it the other way around; them paying you. The process can be as easy as putting a small “powered by” or “hosted by” link at the bottom of your page and you are already in an affiliate business.

There are also many hosting affiliate programs. Residual affiliate program is also being hosted. This is the program wherein you get paid a percentage every month for a client that you refer. This can allow you to have a steady source of income. With perseverance, you can even be quite successful in this field.

There are a lot of niche markets out there just waiting for the right affiliate to penetrate to them and make that dollars dream come true. Knowing which one to get into is being confident enough of your potentials and the good results you will be getting.

Web hosting is just one affiliate market you could try out and make some good and continuous income. Just remember that to be successful on your endeavor also means that time, effort and patience is needed.

Nobody has invented the perfect affiliate market yet. But some people do know how to make it big in this kind of market. It is just knowing your kind of market and making the earnings there.

Dr. Ande
Author of, 65 Tips for Affiliate Marketing Success
Host of, Marketing Radio with Dr. Ande

Just Some Tips on Smart Affiliate Marketing Advertising

Happy birthday to me, and today I’ve decided to post some points that are givens that all affiliate marketers, nee all marketers, should be aware of. I just thought I’d throw it in as this is the start of a new year, which will hopefully bring new rich rewards for all.

Affiliate marketing is really about the promotion of products with an online company.  The affiliate will sign up with the advertiser or marketing arm of the company, then the affiliate will become an active looker of clients. 

Advertising is the means to making a great number of consumers aware of certain products.  Therefore, advertising should be both attracting and appealing to consumers.  If the advertising isn’t appealing enough, it won’t be effective.  If the advertising manages to pull the attention of consumers, then it’s considered to be powerful.

To make advertising powerful and effective, the affiliate must use smart methods of advertising.  An example of smart advertising is the re-use of one key concept of affiliate marketing – the harnessing of human resources.  What this means, is that an affiliate may tap on the capacities of others to bring more visitors to the website.

The economics involved of making an affiliate marketing program beneficial can be simple, yet unquestionable.  Say for instance, when a visitor ups a form to the website of the affiliate, the affiliate may be earning .50 cent from the company that he’s promoting.  In a single day, he may refer ten visitors – which is equivalent to $5.00.

Keep in mind, the affiliate may increase his income by utilizing others as well.  The more people an affiliate manages to recruit or get to make purchases or fill out forms, the more money that affiliate will make.

To have a significant increase in income in affiliate marketing, an affiliate can actually do three things. 

1. First of all, the affiliate must search for a profitable site. 
2. Next, he’ll need to link with companies that are generous with their leads. 
3. Last, the affiliate will need to locate a progressive and rising company online then recruit affiliates for the company.

Like I said, these are not new concepts for the seasoned pro affiliate marketers; but remember there are some newbies out there and visiting this site. And my goal is to help them understand the affiliate marketing arena and help them carve out a successful place in it.

More prosperity in 2012,
Dr. Ande
Author of, 65 Tips for Affiliate Marketing Success
Host of, Marketing Radio with Dr. Ande

Affiliate Programs: What They Are and How They Can Make You Money

Affiliate programs are literally taking the internet by storm.  But alas, although many individuals have heard of affiliate programs, there are very few who actually know what they are. So if you are interested in capitalizing on this amazing business opportunity, familiarize yourself with affiliate programs and what they can do for you. Doing so may very well be the best decision that you could make.

Affiliate programs are business programs, also sometimes referred to as business opportunities, which are ideal for webmasters. All webmasters can benefit from the use of an affiliate program, but those looking to make money can benefit the most. This is because, in a way, you will be selling merchandise for another company. This allows you to make money without having to sell your own products.

A large number of companies participate in affiliate programs, namely retailers.  Once you make the decision to join an affiliate program, you will have to file an affiliate partner request form. This form is usually small, but it is almost always required.  Most of the retailers, in charge of running an affiliate programs, are well known; therefore, they want to protect their image. This means that before officially joining an affiliate program your website has to be reviewed.  If your website is approved, which most legitimate ones are, the next step will all depend on the company in which you are working with.

Most of the retailers or affiliate advertisers will have customized links or banners. These banners will need to be placed on your website.  These advertisements will vary from company to company; however, most advertisements showcase merchandise or special sales.  If one of your website visitors is interested in learning more, they will click on your link or banner.  In doing so, your website will be flagged. This flagging is often done to ensure that you will receive the proper credit for brining in new customers.  If an internet user, who clicked one of your affiliate links or banners, makes the decision to purchase anything, you will receive credit for that purchase.

The amount of money that you can make from an affiliate program will all depend on which type of program you are participating in. As previously mentioned, a large number of businesses, including retail stores, operate their own affiliate program.  Each business is able to decide the amount of money that you will make from each sale.  That money is often a percentage amount.  Most affiliate programs begin at around five percent of the sale, but some can go as high as ten or fifteen.

When it comes to affiliate programs, there are many webmasters who decide not to join one. Many of those individuals feel the commission percentage is not worth their time. While this may be the case in some cases, it is not always.  In fact, the best way to make money with affiliate programs is to join more than one program. Some affiliate advertisers, such as retail stores, may have strict limitations on who else’s links and banners can be displayed on the same page as theirs, but many are flexible.

If you are able to join more than one affiliate program, you are advised to do so.  Many webmasters have found success by doing this.  Imagine, if you could make money off of one affiliate program, how much money do you think you could make off of five or ten of them?  When joining a number of different affiliate programs, it is advised that you carefully track all of your records and earnings. This is easy to do with one or two programs, but with more you may want to consider purchasing affiliate tracking software. Those software programs are an easy way to keep track of your earnings.

To make the most out of affiliate programs, you are advised to take the time to find the right one. Many webmasters sign up for the first affiliate program they come across.  While all affiliate programs may be able to generate money, some will perform better than others. By finding these programs, you should be able to make a substantial amount of money with affiliate programs.

Dr. Ande
Author of, 65 Tips for Affiliate Marketing Success
Host of, Marketing Radio with Dr. Ande